| Audience | A group of users based on filters you set. |
| Alternates | Another word for "variations". Alternates are message snippets. They can be mixed and matched by our AI. |
| Composer | The Aampe App Interface |
| Components | Give your message snippets a meaning for the AI to learn from. We have six components: Value proposition, Offering, CTA, Greeting, Incentive, and Other. |
| Datasets | Datasets are lists of data that can be used in messages. |
| Events | Events are activities your users perform on your app. |
| Formula | Another word for "message group". Mainly used in the tech context. |
| Editor | The place where you create and schedule your message groups. |
| Funnel | Your events go into a funnel structure, so we know your users' start and endpoints. Our AI will optimize for your goals. |
| Labels | "Labels" tell our model how your different message variants relate to each other. |
| Message Frequency | Weekly or daily global messaging limits |
| Message Group | A message group has many message variations. |
| Tags | A way to cluster your messages and easily find them |
| Triggers | Triggers are based on the events a user has performed on your app. They can be used to trigger messages. Triggers limit our model's messaging options. |
| Variations | Variations are message snippets. They can be mixed and matched by our AI. |
