Labeling your content

Adding labels to your content variations allows you to compare your content and measure what's working at the click of a button.

In order to learn something about our users, we need to present them with different types of content and track what they're responding to most.

You've already learned how to add variation to your messages (click here if you need a refresher). Now let's tag that content and make it useful.

Let's use pizza as an example 👉🍕

Here's an example message you could write very quickly in the Message Editor:


Do you see the words "most delicious"? Let's play with that.

What kind of buyers would care about deliciousness?

Quality conscious buyers would (bad quality pizza is not very delicious), so we’re going to label this incentive “quality”:


You have a message now for customers who value "quality". What other kinds of customers do you want to appeal to?

Here are the varations we came up with for our pizza:

  • “unique” - This could appeal to a more adventurous user
  • “popular” - This would obviously motivate a user who’s interested in the popular choice, so we’ll label it as “popularity”
  • “fresh-tasting” - Again, this would appeal to a user who’s interested in “quality”.
  • “in-demand” - and here’s another tag that would appeal to a user concerned with “popularity”

Now, when we send these out to our users we can start to understand if they have a strong preference for a certain food item, or a certain cuisine…or if they have no specific food preferences at all.