Industry-Specific Event Samples

This guide provides comprehensive event examples for different industries, showing how to structure your events using the Aampe API/data dump. Each sample includes complete JSON payloads that you can adapt for your specific use case.

E-commerce & Retail

Product Discovery Journey

Product Search Event

{
  "contact_id": "user_456789",
  "event_name": "product_searched",
  "timestamp": 1672531200,
  "event_id": "search_001",
  "metadata": {
    "search_term": "wireless headphones",
    "category": "electronics",
    "filters_applied": ["brand:sony", "price:50-200"],
    "results_count": 24,
    "search_location": "header_search",
    "session_id": "sess_abc123"
  }
}

Product View Event

{
  "contact_id": "user_456789",
  "event_name": "product_viewed",
  "timestamp": 1672531260,
  "event_id": "view_001",
  "metadata": {
    "product_id": "prod_WH001",
    "product_name": "Sony WH-1000XM4 Wireless Headphones",
    "product_category": "Electronics > Audio > Headphones",
    "product_price": 299.99,
    "currency": "USD",
    "brand": "Sony",
    "in_stock": true,
    "product_rating": 4.5,
    "total_reviews": 1247,
    "referrer_source": "search_results"
  }
}

Shopping Cart Journey

Add to Cart Event

{
  "contact_id": "user_456789",
  "event_name": "product_added_to_cart",
  "timestamp": 1672531320,
  "event_id": "cart_add_001",
  "metadata": {
    "product_id": "prod_WH001",
    "quantity": 1,
    "variant_id": "color_black",
    "cart_id": "cart_xyz789",
    "unit_price": 299.99,
    "cart_value": 299.99,
    "cart_item_count": 1,
    "add_source": "product_page",
    "discount_applied": false
  }
}

Checkout Started Event

{
  "contact_id": "user_456789",
  "event_name": "checkout_started",
  "timestamp": 1672531500,
  "event_id": "checkout_001",
  "metadata": {
    "cart_id": "cart_xyz789",
    "cart_value": 299.99,
    "item_count": 1,
    "shipping_method": "standard",
    "payment_method_selected": "credit_card",
    "coupon_code": "WELCOME10",
    "discount_amount": 29.99,
    "final_amount": 269.99,
    "currency": "USD"
  }
}

Purchase Completed Event

{
  "contact_id": "user_456789",
  "event_name": "order_completed",
  "timestamp": 1672531800,
  "event_id": "order_001",
  "metadata": {
    "order_id": "ORD_2023_001",
    "order_value": 269.99,
    "payment_method": "visa_ending_1234",
    "shipping_method": "standard_delivery",
    "products": ["prod_WH001"],
    "quantities": [1],
    "shipping_address": "New York, NY",
    "estimated_delivery": "2023-01-03",
    "is_first_purchase": false,
    "order_source": "web"
  }
}

SaaS & Software

User Onboarding Flow

Account Registration Event

{
  "contact_id": "user_789012",
  "event_name": "user_registered",
  "timestamp": 1672532000,
  "event_id": "reg_001",
  "metadata": {
    "registration_method": "email",
    "email_domain": "company.com",
    "referral_source": "google_ads",
    "utm_campaign": "winter_promotion",
    "selected_plan": "starter",
    "team_size": "1-10",
    "industry": "marketing",
    "use_case": "email_campaigns",
    "trial_days": 14
  }
}

Feature Adoption Event

{
  "contact_id": "user_789012",
  "event_name": "feature_first_used",
  "timestamp": 1672532400,
  "event_id": "feature_001",
  "metadata": {
    "feature_name": "email_builder",
    "feature_category": "core",
    "time_to_adoption": 3600,
    "user_tenure_days": 1,
    "session_id": "sess_def456",
    "guided_tour_completed": true,
    "help_docs_accessed": ["getting_started", "email_templates"]
  }
}

Engagement & Usage

Project Created Event

{
  "contact_id": "user_789012",
  "event_name": "project_created",
  "timestamp": 1672532800,
  "event_id": "proj_001",
  "metadata": {
    "project_id": "proj_ABC123",
    "project_name": "Q1 Newsletter Campaign",
    "project_type": "email_campaign",
    "template_used": "newsletter_modern",
    "team_members_invited": 2,
    "estimated_send_volume": 5000,
    "creation_source": "dashboard"
  }
}

Subscription Upgraded Event

{
  "contact_id": "user_789012",
  "event_name": "subscription_upgraded",
  "timestamp": 1672533200,
  "event_id": "sub_upgrade_001",
  "metadata": {
    "previous_plan": "starter",
    "new_plan": "professional",
    "upgrade_reason": "usage_limit_reached",
    "annual_billing": true,
    "upgrade_value": 588.00,
    "features_unlocked": ["advanced_analytics", "a_b_testing", "priority_support"],
    "trial_days_remaining": 7
  }
}

Media & Entertainment

Content Consumption

Video Started Event

{
  "contact_id": "user_345678",
  "event_name": "video_started",
  "timestamp": 1672534000,
  "event_id": "video_start_001",
  "metadata": {
    "video_id": "vid_DEF789",
    "video_title": "Advanced React Patterns",
    "video_duration": 2400,
    "video_category": "Technology",
    "series_id": "series_react_mastery",
    "episode_number": 5,
    "video_quality": "1080p",
    "device_type": "desktop",
    "player_version": "v2.1.0",
    "autoplay": false
  }
}

Content Engagement Event

{
  "contact_id": "user_345678",
  "event_name": "video_progress",
  "timestamp": 1672534600,
  "event_id": "video_progress_001",
  "metadata": {
    "video_id": "vid_DEF789",
    "progress_percentage": 25,
    "watch_time": 600,
    "playback_speed": 1.0,
    "quality_changes": 0,
    "paused_count": 2,
    "seek_count": 1,
    "engagement_score": 0.85
  }
}

Subscription Event

{
  "contact_id": "user_345678",
  "event_name": "content_creator_followed",
  "timestamp": 1672535000,
  "event_id": "follow_001",
  "metadata": {
    "creator_id": "creator_tech_guru",
    "creator_name": "Tech Guru",
    "creator_category": "Technology",
    "follower_count": 125000,
    "follow_source": "video_page",
    "notification_enabled": true,
    "user_following_count": 47
  }
}

Food & Beverage Delivery

Restaurant Discovery

Restaurant Search Event

{
  "contact_id": "user_901234",
  "event_name": "restaurant_searched",
  "timestamp": 1672535400,
  "event_id": "rest_search_001",
  "metadata": {
    "search_term": "italian pizza",
    "location": "Manhattan, NY",
    "delivery_time_filter": "30_minutes",
    "price_range_filter": "$$",
    "cuisine_filters": ["italian"],
    "dietary_filters": ["vegetarian_options"],
    "results_count": 18,
    "sort_by": "delivery_time"
  }
}

Menu Browsing Event

{
  "contact_id": "user_901234",
  "event_name": "menu_item_viewed",
  "timestamp": 1672535600,
  "event_id": "menu_view_001",
  "metadata": {
    "restaurant_id": "rest_mario_pizza",
    "restaurant_name": "Mario's Authentic Pizza",
    "item_id": "item_margherita_large",
    "item_name": "Large Margherita Pizza",
    "item_category": "Pizza",
    "item_price": 18.99,
    "item_description": "Fresh mozzarella, basil, tomato sauce",
    "dietary_tags": ["vegetarian"],
    "prep_time": 20,
    "popularity_rank": 2
  }
}

Order & Delivery Journey

Order Placed Event

{
  "contact_id": "user_901234",
  "event_name": "order_placed",
  "timestamp": 1672536000,
  "event_id": "order_food_001",
  "metadata": {
    "order_id": "ORD_FOOD_001",
    "restaurant_id": "rest_mario_pizza",
    "order_value": 28.47,
    "delivery_fee": 2.99,
    "service_fee": 1.99,
    "tip_amount": 4.50,
    "total_amount": 28.47,
    "items": [
      {
        "item_id": "item_margherita_large",
        "quantity": 1,
        "unit_price": 18.99,
        "customizations": ["extra_cheese"]
      }
    ],
    "delivery_address": "123 Main St, Apt 4B",
    "estimated_delivery": 35,
    "payment_method": "credit_card"
  }
}

Delivery Tracking Event

{
  "contact_id": "user_901234",
  "event_name": "delivery_status_updated",
  "timestamp": 1672536800,
  "event_id": "delivery_update_001",
  "metadata": {
    "order_id": "ORD_FOOD_001",
    "status": "out_for_delivery",
    "previous_status": "preparing",
    "estimated_arrival": 1672537200,
    "driver_id": "driver_john_d",
    "driver_name": "John D.",
    "driver_rating": 4.8,
    "delivery_vehicle": "bicycle",
    "live_tracking_enabled": true
  }
}

Gaming & Entertainment

Game Session Events

Game Session Started Event

{
  "contact_id": "user_567890",
  "event_name": "game_session_started",
  "timestamp": 1672537200,
  "event_id": "game_start_001",
  "metadata": {
    "game_id": "adventure_quest_mobile",
    "game_version": "v1.2.3",
    "player_level": 15,
    "character_class": "warrior",
    "game_mode": "story_campaign",
    "chapter_id": "chapter_3",
    "device_type": "mobile",
    "platform": "ios",
    "session_id": "game_sess_xyz123"
  }
}

Achievement Unlocked Event

{
  "contact_id": "user_567890",
  "event_name": "achievement_unlocked",
  "timestamp": 1672537800,
  "event_id": "achievement_001",
  "metadata": {
    "achievement_id": "first_boss_defeated",
    "achievement_name": "Dragon Slayer",
    "achievement_category": "combat",
    "achievement_rarity": "rare",
    "points_earned": 100,
    "reward_type": "gold",
    "reward_amount": 500,
    "player_level": 15,
    "completion_percentage": 0.25
  }
}

In-App Purchase Event

{
  "contact_id": "user_567890",
  "event_name": "in_app_purchase_completed",
  "timestamp": 1672538400,
  "event_id": "iap_001",
  "metadata": {
    "product_id": "gold_pack_large",
    "product_name": "Large Gold Pack",
    "product_type": "consumable",
    "price_usd": 9.99,
    "local_price": 9.99,
    "currency": "USD",
    "store": "app_store",
    "purchase_location": "shop_main",
    "player_level": 15,
    "gold_amount": 10000,
    "bonus_percentage": 20
  }
}

Healthcare & Fitness

Fitness Tracking

Workout Started Event

{
  "contact_id": "user_111222",
  "event_name": "workout_started",
  "timestamp": 1672539000,
  "event_id": "workout_001",
  "metadata": {
    "workout_id": "workout_hiit_001",
    "workout_name": "30-Min HIIT Blast",
    "workout_type": "HIIT",
    "workout_category": "cardio",
    "instructor_id": "trainer_sarah_j",
    "estimated_duration": 1800,
    "difficulty_level": "intermediate",
    "equipment_needed": ["dumbbells", "mat"],
    "calories_target": 300,
    "device_type": "mobile"
  }
}

Health Metric Logged Event

{
  "contact_id": "user_111222",
  "event_name": "health_metric_logged",
  "timestamp": 1672540800,
  "event_id": "health_log_001",
  "metadata": {
    "metric_type": "weight",
    "metric_value": 165.5,
    "metric_unit": "lbs",
    "measurement_date": "2023-01-01",
    "data_source": "manual_entry",
    "goal_progress": 0.75,
    "trend_direction": "decreasing",
    "notes": "Morning weigh-in after workout"
  }
}

Financial Services

Account Activity

Transaction Event

{
  "contact_id": "user_333444",
  "event_name": "transaction_completed",
  "timestamp": 1672541400,
  "event_id": "txn_001",
  "metadata": {
    "transaction_id": "TXN_2023_001",
    "transaction_type": "transfer",
    "amount": 250.00,
    "currency": "USD",
    "from_account": "checking_001",
    "to_account": "savings_001",
    "category": "savings",
    "method": "mobile_app",
    "fee_amount": 0.00,
    "balance_after": 1750.00,
    "merchant_name": null,
    "is_recurring": false
  }
}

Investment Activity Event

{
  "contact_id": "user_333444",
  "event_name": "investment_order_placed",
  "timestamp": 1672542000,
  "event_id": "invest_001",
  "metadata": {
    "order_id": "INV_ORD_001",
    "order_type": "buy",
    "security_symbol": "AAPL",
    "security_name": "Apple Inc.",
    "quantity": 10,
    "order_value": 1500.00,
    "order_method": "market_order",
    "account_type": "individual_taxable",
    "portfolio_percentage": 0.15,
    "investment_goal": "growth"
  }
}

Education & Learning

Course Engagement

Lesson Started Event

{
  "contact_id": "user_555666",
  "event_name": "lesson_started",
  "timestamp": 1672542600,
  "event_id": "lesson_001",
  "metadata": {
    "course_id": "course_javascript_fundamentals",
    "course_name": "JavaScript Fundamentals",
    "lesson_id": "lesson_variables_functions",
    "lesson_name": "Variables and Functions",
    "lesson_number": 3,
    "lesson_type": "video",
    "estimated_duration": 900,
    "difficulty_level": "beginner",
    "prerequisites_completed": true,
    "course_progress": 0.20
  }
}

Assessment Completed Event

{
  "contact_id": "user_555666",
  "event_name": "assessment_completed",
  "timestamp": 1672543500,
  "event_id": "assessment_001",
  "metadata": {
    "assessment_id": "quiz_js_basics",
    "assessment_type": "quiz",
    "score": 85,
    "max_score": 100,
    "passing_score": 70,
    "passed": true,
    "questions_total": 20,
    "questions_correct": 17,
    "time_taken": 600,
    "attempts": 1,
    "lesson_id": "lesson_variables_functions"
  }
}

These samples provide a foundation for implementing comprehensive event tracking across different industries.