At minimum, Aampe needs either:
- Notification received and notification opened events
- Bottom of funnel events such as add to cart, start checkout or order completed
Either group of events will allow the Aampe personalization engine to optimize your push notifications.
Aampe principally needs funnel events. The most common examples are: item viewed, add to cart, start checkout and order completed events. That being said, every app is unique and your user journey might include more steps. You should include those as well.
No. The Aampe algorithm can optimize for funnel events, regardless of whether the user tapped on the notification itself. Having notification-specific events allows to ensure that notifications are actually being delivered and not dropped during transport.
Of course. Our algorithms preprocess, cleanup and cluster your event data. So definitely feel free to share all the events you collect, and we will take it from there.
It's easiest to explain with a few examples:
- For add to cart events, it's useful to add the item reference (SKU), price, currency, and discount - For start checkout and order completed events, it's useful to add the list of items, total price, currency, and discount
- For page view events, it's useful to include the page name, brand name, game name, or restaurant name where applicable
No. We want to make your life as simple as people. Our data engineers will take anything you share and transform it into the Aampe data model.
Updated about 1 year ago